On Rebranding

I have wanted to "rebrand" for quite some time now. The blog name "Yep It's Prep" suited me really well when I first started my blog. Truth be told, I outgrew the name about a year or so ago, but I was scared to leap and change it to Isabella Darden. My old blog name allowed me to gain so much traction. It drew in readers, and I got to use the name to land myself some amazing opportunities. That being said, I think it's important to be who you really are, and Yep It's Prep isn't me anymore. Now, I am just me. I don't want to attach labels to myself because I am constantly changing and growing as a person, and my style is constantly evolving as well. Starting today, Yep It's Prep is now Isabella Darden. With this change, I want this blog to represent what I love, eat, and breathe. I want to start sharing more health and lifestyle posts, and I want to make things more personal (without getting too personal).

Then & now: Back in the day, my signature look definitely included button downs galore and preppy puffer vests. My hair was so long and I usually wore it curly. The photo on the left was from the first shoot I did after getting a 50mm lens–– it was basically my first "real" outfit post. Now, I usually wear my hair straight and it's much shorter. Although I still dress in a somewhat "classic" manner, I am not afraid of trying trends and breaking rules. I used to hide behind sunglasses in most of my posts–– I now embrace my inevitable undereye bags.

I'm going to use this announcement to update you guys on what's been going on in my life lately and to explain why I have not been posting as much. I have a full-time job now, and I leave my apartment every morning at 8:15am and don't get home until 7:30pm most nights. I love my job, but since I am working 10+ hour work days and dedicating myself to my new role, it leaves less time for me to blog. Weekends are the only time that I have now to create content, which makes things complicated. Virginia, my roommate/photographer, is in grad school and she has a busy life as well, so it's harder to shoot now. I am thankful for her doing it when she can, but it just doesn't happen as frequently as it used to and that's completely ok. This might mean fewer outfit/style shoots until I figure something else out, but I am realizing that's not a big deal. I know that the people who genuinely enjoy reading my posts are not going anywhere, even if it means I am posting less frequently.
“About all you can do in life is be who you are. Some people will love you for you. Most will love you for what you can do for them, and some won't like you at all.” 
― Rita Mae Brown
Honestly, for a hot second, I pondered quitting my blog. I have never known myself to be a quitter even in the most challenging times of my life, but I was not feeling like producing content and I thought my free time could be dedicated to other areas of my life. I felt like my posts were not as interesting and that if I was not going to put 110% into it, that I should put 0% into it. Turns out, I didn't need to quit, but just to pivot. This rebrand allows me to re-focus on what blogging means to me, and I am excited to move forward with it. The new name means that I don't have to necessarily worry about falling under certain categories (you know, the whole "preppy" label), and I believe that the name change will possibly lead to more exciting collaborations with fun companies.

I wanted to end this post by thanking every single person that has ever visited this blog. It sounds silly and dramatic to say, but without such a strong group of readers, I would never have been able to partner with so many brands/companies that I love. You all are the reason I got to work with some of my absolute favorite brands (Free People & Anthropologie collabs = dreams made). You guys have made so many wishes come true for me, and I love you for it!

8 comments

  1. I've been reading your blog for a while now, but I love the pivot you have made. Growth is important and you can see that within your blog. Also, I'm also in my first year post-graduation and so much has changed so I completely relate to trying to figure out where my blog fits in with the rest of my life!

    Alysse
    lysseonlife.com

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    1. Thanks for the kind words. Post-grad life is so weird and exciting and filled with change so I completely get where you're coming from. It's such an exciting yet confusing time!

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  2. Your blog has been a favorite of mine for a long time. I've loved seeing how your style has evolved to be what it is today. As I continue on this journey of life, I love seeing people who are so passionate about what they do. Your writing leaves me amazed every time at your dedication to blogging. You've inspired me with my blog and I'm sure many others. I'll always be here to read your blog whenever you post. This new adventure is sure to be an exciting one.

    http://www.goldclutter.com

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    1. Thank you so much for your kind words. You made my day!

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  3. Reading your blog is one of the biggest reasons I started my own! I appreciate your honesty with growing and changing your style and I am sooooo excited to see what the rebrand brings for you this upcoming year!

    Kim

    kimbermoose.com

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    1. Wow, thank you so much, Kim! You are amazingly sweet.

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  4. Honestly, I appreciate the change. Perhaps it is because I began following your blog when I too considered myself preppy and truly defined myself by that. But style has changed and is quite similar to what yours is now, somewhat classic, somewhat trendy and I noticed that we began to change at the same time - it was nice to see someone else transition in the same way. I'm only a year behind you, I graduate in June, so seeing your post-grad life, through this blog/ instagram has been both fun and helpful. Best of luck with everything!

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